Analisis Kepuasan Pengguna Terhadap Aplikasi Youtube Sebagai Media Pembelajaran Online Dengan Menggunakan Metode EUCS
DOI:
https://doi.org/10.33998/jakakom.2025.5.1.1932Keywords:
Youtube Application, Media Online Learning, EUCS Method, Content, User SatisfactionAbstract
Youtube is one of the high-potential sharing platforms to become a learning media that can meet the demands of the digital generation. However, behind its potential, Youtube is also considered to have several problems, such as signal disturbances, learning tends to be one-way, and users' focus easily diverted by other contents displayed by Youtube. Based on these issues, researchers attempt to analyze the Youtube application to see the level of user satisfaction and effectiveness of the application using the End User Computing Satisfaction (EUCS) method. The EUCS method itself is an evaluation method to measure the level of user satisfaction of an information system by reviewing several aspects, such as Content, Accuracy, Format, Ease of Use, and Timeliness. Based on the analysis results, it is known that the influence of independent variables on the level of user satisfaction is 34%, with the most significant influences on the variables of Content, Format, and Timeliness, while for the Accuracy and Ease of Use variables, it is known to have no significant effect on User Satisfaction. Therefore, the Youtube application is considered to have a less effective role as an online learning media for students of Universitas Dinamika Bangsa Jambi.
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