Pelatihan Pemanfaatan Teknologi Informasi Untuk Membangun Personal Branding Strateginya Pada Siswa SMA Negeri 12 Kota Jambi

Penulis

  • Silvia Rianti Agustini Universitas Dinamika Bangsa
  • Hendri Universitas Dinamika Bangsa
  • Syamsyida Rozi Universitas Jambi
  • Imelda Yose Universitas Dinamika Bangsa

DOI:

https://doi.org/10.33998/jpmu.2024.3.2.1761

Kata Kunci:

media sosial, Personal Branding, Strategi

Abstrak

of each person in the digital space or social media. The Training on Building Personal Branding in the Digital Space and its Strategy aims to provide understanding and insight to the students of SMAN 12 Jambi City about the importance of building self-branding or personal branding in the digital era. Apart from providing a positive perception to the public, it can also provide opportunities for female students of SMAN 12 Jambi City to get jobs that suit the interests and skills of students of SMAN 12 Jambi City through personal branding. Apart from training in building self-branding, participants will also be given knowledge about strategies for building self-branding in the digital space so that they will leave a positive digital footprint on social media.

Unduhan

Data unduhan belum tersedia.

Referensi

Efrida, Sella, and Anisa Diniati. 2020. “Pemanfaatan Fitur Media Sosial Instagram Dalam Membangun Personal Branding Miss International 2017.” Jurnal Kajian Komunikasi 8(1): 57.

Fitriana, Andi Dian, Muhammad Sahid, Fathiyah, and Muthar. 2022. “Personal Branding: Strategi Membangun Reputasi Dosen Di Media Digital.” Jurnal Komunikasi 16(2): 121–33.

Franzia, Elda. 2018. “Personal Branding Melalui Media Sosial.” Prosiding Seminar Nasional Pakar: 15–20.

Latif, N, and F Hariawan. 2021. “Caption Konsep Diri: Strategi Personal Branding Pada Media Instagram.” J-MACC: Journal of Management and … 4(2): 35–48. https://bit.ly/3YnjjGr.

Megarani, Carian. 2017. “Kumpulan Ulasan Politik, Ekonomi,Dan Gaya Hidup Era Digital.” Kominfo Press ; Jakarta. https://perpustakaan.kasn.go.id/index.php?p=show_detail&id=376 (October 9, 2024).

Nurfitriana, Nindi Isma et al. 2023. “ANALISIS BUDAYA DIGITAL NATIVE PADA KASUS KRITIKAN KONSUMEN BRAND ‘ ES TEH INDONESIA ’ DI MEDIA SOSIAL.” 5(2): 94–102.

Octavianus, Abraham, and Roswita Oktavianti. 2022. “Personal Branding Influencer Pada Media Sosial Tiktok (Studi Kasus Pada Akun @veliaveve).” Koneksi 6(2): 398–407.

Pertiwi, Femilia, and Irwansyah Irwansyah. 2020. “Personal Branding Ria Ricis Pada Media Sosial Instagram.” Jurnal Penelitian Komunikasi 23(1): 15–30.

Rafiuddin, Rafiuddin, Abdussahid Abdusahid, Lukman Lukman, and Syahril Ramadhan. 2022. “Pelatihan Personal Branding Dan Peningkatan Digital Litercy Bagi Mahasiswa Ekonomi Syariah.” Taroa: Jurnal Pengabdian Masyarakat 1(1): 1–12.

Rohmah, Nabilla Nailur, and Shuri Mariasih Gietty Tambunan. 2019. “Aktivisme Dan Kapitalisme Digital: Konstruksi Branding Warung Kopi Melalui Instagram.” Jurnal Muara Ilmu Sosial, Humaniora, dan Seni 3(1): 249.

Sukarni, Nurul Fadzar, Wina Avondita, Dian Ismi Islami, and Muhammad Saifulloh. 2022. “Personal Branding Agus Harimurti Yudhoyono Melalui Media Sosial Instagram @agusyudhoyono.” Jurnal Cyber PR 2(1): 25–48.

Widyastuti, Dyah Arini, Pamerdi Gili Wiloso, and Seto Herwandito. 2017. “Analisis Personal Branding Di Media Sosial (Studi Kasus Personal Branding Sha’an D’anthes Di Instagram).” Jurnalinovasi 11(1): 1–16.

Yusanda, Awallina, Rini Darmastuti, and George Nicholas Huwae. 2021. “STRATEGI PERSONAL BRANDING MELALUI MEDIA SOSIAL INSTAGRAM (Analisis Isi Pada Media Sosial MahasiswaUniversitas Kristen Satya Wacana).” Scriptura 11(1): 41–52.

Unduhan

Diterbitkan

2024-10-30

Abstract views:

10

PDF Download:

8

DOI:

10.33998/jpmu.2024.3.2.1761

Dimension Badge: