The BUSINESS MODEL CANVAS STRATEGY AT OKUSA SHOP SANGATTA EAST KUTAI
DOI:
https://doi.org/10.33998/jumanage.2024.3.2.1742Abstrak
Olahan Kuliner Sangatta (OKUSA) is a shop or gallery established by LPB Pabanet (Lembaga Pengembangan Bisnis PAMA
Benua Etam), as a market development effort for MSME products. The development of a Business Model Canvas (BMC) is
an excellent step to assist OKUSA Stores in designing a more appropriate and effective business model. This study aims to
identify and map the Business Model Canvas (BMC) at Toko OKUSA. The research method used is descriptive quantitative
with data collection techniques through Focus Group Discussion (FGD), with 6 respondents consisting of 4 OKUSA
administrators, namely the Chairperson, Secretary, Treasurer and Marketing Division, and 2 officials of LPB Pabanet, namely
the Coordinator and 1 Staff.. This research uses SWOT Business Model Canvas analysis, SWOT Diagram and Business Model
Canvas Blue Ocean Strategy. The results showed that Toko OKUSA is in a position of Stability in terms of the aspects of the
Business Model analysed by Canvas in the IFAS Matrix, EFAS Matrix, and IE Matrix. Analysis with the SWOT diagram
shows that Toko OKUSA is in quadrant I, which means it remains in a prime situation. Analysis of the SWOT Matrix and Blue
Ocean Strategy (BOS) shows that Toko OKUSA must pay attention to the market situation and product arrangement in the
gallery, utilise information media, add product value, create relationships with customers/clients on an ongoing basis. The use
of technology, increasing competent human resources, product innovation and maintaining low prices.
Keyword : BMC, SWOT, Blue Ocean Strategy
Unduhan
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