Perancangan Sistem Informasi Pemasaran Jasa Pada Difa Make-Up & Decoration Berbasis Web Menggunakan Bahasa Pemrograman PHP
DOI:
https://doi.org/10.33998/jms.2024.4.2.1848Keywords:
Sistem Informasi Pemasaran; Web-Based Application; Prototyping; Difa Make-Up & Decoration; Transformasi Digital.Abstract
This study discusses the development and implementation of a web-based marketing information system for Difa Make-Up & Decoration. Using the prototyping method, this research aims to address the issues faced by Difa Make-Up & Decoration in managing marketing and service bookings. The system is designed to enhance online visibility, modernize business operations, and open new opportunities for growth. The developed information system includes features such as an interactive online catalog, real-time booking system, efficient customer data management, and analytical tools for strategic decision-making. This Wedding Organizer information system uses PHP and MySQL programming languages. The development method used for this system is prototyping, which consists of analysis, design, application development, evaluation, and results. The results of the study show that this system successfully improves operational efficiency and market reach. Thus, this research significantly contributes to the digital transformation in the creative services sector and enhances the competitiveness of SMEs in the wedding industry
Downloads
References
D. Irawan, “Peningkatan daya saing usaha mikro kecil dan menengah melalui jaringan usaha,” 2020.
N. Febriani and W. W. A. Dewi, Perilaku konsumen di era digital: Beserta studi kasus. Universitas Brawijaya Press, 2019.
W. Srisadono, “Strategi perusahaan e-commerce membangun brand community di media sosial dalam meningkatkan omset penjualan,” J. Pustaka Komun., vol. 1, no. 1, pp. 167–179, 2018.
I. Isman, R. G. Patalo, and D. E. Pratama, “Pengaruh sosial media marketing, ekuitas merek, dan citra destinasi terhadap minat berkunjung ke tempat wisata,” J. Stud. Manaj. Dan Bisnis, vol. 7, no. 1, pp. 30–36, 2020.
H. Yakub, B. Daniawan, A. Wijaya, and L. Damayanti, “Sistem Informasi E-Commerce Berbasis Website Dengan Metode Pengujian User Acceptance Testing,” JSITIK J. Sist. Inf. dan Teknol. Inf. Komput., vol. 2, no. 2, pp. 113–127, 2024.
T. A. Wibowo, “Implementasi Customer Relationship Management Pt. Go Online Destinations (Pegipegi) Dalam Mempertahankan Loyalitas Pelanggan,” 2020.
E. Indrayani, “Perkembangannya di Indonesia,” Res. Net, vol. 1, no. 2, pp. 56–69, 2022.
R. S. Y. Zebua et al., BISNIS DIGITAL: Strategi Administrasi Bisnis Digital Untuk Menghadapi Masa Depan. PT. Sonpedia Publishing Indonesia, 2023.
P. Simanihuruk et al., MEMAHAMI PERILAKU KONSUMEN: Strategi Pemasaran yang Efektif pada Era Digital. PT. Sonpedia Publishing Indonesia, 2023.
M. Sidiq and T. Rohayati, “Perancangan Aplikasi Penjualan Berbasis Web dengan Metode Prototyping Pada UMKM Sinar Terang Desa Pusakasari Kecamatan Cipaku,” INFOTECH J., vol. 9, no. 1, pp. 76–83, 2023.
M. Ilham and S. D. Purnamasari, “Sistem informasi layanan surat internal dan eksternal berbasis web,” J. Inf. Technol. Ampera, vol. 2, no. 3, pp. 150–166, 2021.
A. Pressman, Designing architecture: The elements of process. Routledge, 2012.
M. Dumas, M. La Rosa, J. Mendling, and H. A. Reijers, Fundamental Manajemen Proses Bisnis. Penerbit Andi, 2021.
Y. Mahendra et al., “Pemanfaatan Limbah Cangkang Kerang Sebagai Alternatif Pembuatan Kerajinan Cinderamata Wisata Pantai Gope Karangantu Banten,” J. Abdimas Ilm. Citra Bakti, vol. 4, no. 4, pp. 744–758, Nov. 2023, doi: 10.38048/JAILCB.V4I4.2275.
S. E. Arie Pratama and M. Ak, Pengantar Pelaporan Korporat Kontemporer. Prenada Media, 2021.
A. Yulianto, N. S. Utaminingsih, M. SE, M. P. Sari, and C. A. Akt, Sistem Informasi Manajemen. Cahya Ghani Recovery, 2023.
N. A. A. Anggara, J. Hutahaean, and M. Iqbal, “Penerapan Customer Relationship Management (CRM) Dalam Sistem Informasi Penjualan Kosmetik Berbasis Web,” Build. Informatics, Technol. Sci., vol. 3, no. 4, pp. 480–488, 2022.
