@article{Eka Fitriany_Mulyono_2023, title={Sistem Informasi Customer Relationship Manajemen (CRM) Berbasis Web Pada PT. Patria Cabang Mendalo}, volume={8}, url={https://ejournal.unama.ac.id/index.php/jurnalmsi/article/view/764}, DOI={10.33998/jurnalmsi.2023.8.1.764}, abstractNote={<p>PT. Patria Mendalo Branch is one of the official Honda motorcycle dealers that sells Honda motorcycles <br>and official Honda spare parts. Where in the current system there are several problems in obtaining new <br>customers, improving customer relationships, and retaining customers. Based on the existing problems <br>PT. Patria Mendalo Branch requires a web-based Customer Relationship Management (CRM) system that <br>can help PT. Patria Mendalo Branch and Customer in establishing good relations. The purpose of this <br>research is to analyze the service relationship between the company and its customers and to design a <br>prototype of a web-based Customer Relationship Management (CRM) system to create a better <br>relationship between the company and its customers through the features on the website. The author <br>performs object-oriented design includes use case diagrams, activity diagrams, class diagrams, display <br>designs, database structure tables. The result of this research is a prototype of a web-based CRM system <br>that can help solve the problems that exist in PT. Patria Mendalo Branch.</p>}, number={1}, journal={Jurnal Manajemen Sistem Informasi}, author={Eka Fitriany, Armelia and Mulyono, Herry}, year={2023}, month={Mar}, pages={67–77} }